Generative AI (GenAI) has tremendous potential for reshaping industries. And organizations in many fields are already deploying GenAI in some capacity — whether they are automating repetitive tasks, producing marketing content, or generating code. In fact, in early 2025, 71% of organizations reported they were already using GenAI regularly.

But to make the most of GenAI and reduce potential risks, you need a strategic approach that focuses on maximizing use cases rather than implementing GenAI haphazardly. In many industries, waiting too long could mean losing significant ground to competitors.

Leadership teams need to understand the challenges a particular use case addresses and the benefits it can deliver before committing resources to a new initiative. At the same time, they should plan for not only implementing AI models but also managing and securing those models — and associated technologies — going forward. With the right framework and strategy in place, organizations can maximize the transformative power of GenAI.