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- 2% Benefit on Agreement Value and No Maintenance Fees for 2 Years for Women Buyers
- Launches the \'Land For Her\' Campaign – a film inspired by the true story of three sisters who invested in land to build their father\'s unfulfilled legacy
MUMBAI, India, March 8, 2025 /PRNewswire/ -- Land is more than just an asset; it represents security, legacy, and generational wealth. Yet, despite its significance, land ownership in India remains largely male-dominated. Recognizing this trend among its own consumers—where nearly 80% of investments are made by men—The House of Abhinandan Lodha (HoABL) has launched a groundbreaking campaign - 'Land for Her'. This initiative aims to encourage and empower women to own their legacy through land ownership.
In order to facilitate this further, HOABL has also announced a curated offering on Women's Day for investment in land - with assured benefit on agreement value and other benefits including zero maintenance fee for 2 years exclusively for women investors. This special package is expected to empower more women buyers to take purposeful steps towards investing in this asset category and building a legacy of their own.
By fore-fronting the conversation about lack of women ownership of land, HoABL aims to reshape perceptions and empower women to make confident investment decisions. At the heart of this campaign is a powerful film, that is inspired by the true story of three daughters, who come together to fulfill their father's dream of investing in land. Their journey exemplifies the emotional and generational value that land holds and serves as an inspiration for more women to step into the world of land investments.
Watch the campaign film here: https://www.youtube.com/watch?v=TvNwVaf0HJo
"As a brand committed to revolutionizing land ownership in India, we believe that women should have equal opportunities to invest in land and secure their future. Land is not just a financial asset—it is deeply personal, representing stability and legacy. Through this campaign, we aim to inspire women to reclaim their rightful place in land investments and reshape traditional perceptions," said Samujjwal Ghosh, Chief Executive Officer, The House of Abhinandan Lodha.
HoABL's specially curated program of waivers and benefits under the 'Land for Her' initiative, will enable this change further, making land investment more accessible for women. These offerings aim to simplify the investment journey, ensuring that more women can confidently invest in land and build their own legacies.
With this initiative, The House of Abhinandan Lodha reaffirms its commitment to fostering a more inclusive and balanced investment landscape. By celebrating the strength, vision, and resilience of women, HoABL hopes to inspire a future where more women actively participate in wealth creation through land ownership.
Director, Shreya Shroff said, "The very fact that daughters came together to buy land for their father is a big story. Its setting a new trend and breaking barriers of how a woman is perceived financially. As a filmmaker, my aim was to make a simple, heartwarming and touching film. Without over dramatising, the emotions and the mood had to be correct- handled with love, care and maturity. Shooting it in real time of the day, in real location with great performers was extremely crucial. A voice that could narrate a story in a very intimate way yet bringing gravitas to the film. Along with a background score that leaves a feeling of empowerment, ending on a positive note."
Group Creative Director, Enormous said, "The film is based on a strong Indian insight; a tradition where land and legacy is passed down from father to son, not the daughter. But when we dug deep into our consumers' lives, we found a beautifully empowering story. Daughters who changed the narrative of land ownership for themselves and by themselves. This ad, on Women's Day, is a way to remind all women, including me, that you too can create your own legacy, no matter what the tradition."
About The House of Abhinandan Lodha
The House of Abhinandan Lodha® (HoABL), India's largest branded land developer, is revolutionizing land ownership through its innovative New Generation Land® concept. As a pioneering consumer-tech company, HoABL, founded by Abhinandan Lodha, aims to democratize land investment in India by leveraging advanced technology to make land ownership easy, secure, and liquid. This initiative ensures that land becomes a vital part of every individual's investment portfolio.
With a fully digital sales model, HoABL has made land buying a seamless, location-independent experience. The HoABL app allows customers to invest in land, track their buying journey, and manage portfolios effortlessly. In just 5 years HoABL has over 700 acres of land under active development and managed to give returns of over 30% CAGR, setting industry benchmarks.
Despite all customer interactions being virtual with no physical meetings, HoABL has a customer base of 7,000. HoABL's customer base spans 25 countries, 23 states, and 107 cities, including major Indian metropolitan areas such as NCR, Mumbai Metropolitan Region, Pune, Bangalore, Kolkata, and Chennai, as well as international hubs like New York, London, Singapore, Dubai, Sydney, Tokyo, and Toronto. Interestingly, over 50% of customers in HoABL's Goa projects came from the NCR region, highlighting land's appeal as a robust asset class. HoABL offers a range of investment opportunities across India, with projects in Alibaug, Anjarle, Dapoli, Neral in Maharashtra, Ayodhya, and Goa. Combining exquisite design, lush surroundings, and top-notch amenities, HoABL continues to redefine luxury living and exclusive land ownership in India.
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