A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$table is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 292
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 166
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 235
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 315
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 356
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$agent is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$news_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$home_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Facebook\FacebookApp implements the Serializable interface, which is deprecated. Implement __serialize() and __unserialize() instead (or in addition, if support for old PHP versions is necessary)
Filename: Facebook/FacebookApp.php
Line Number: 29
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/libraries/Facebook/php-graph-sdk-5.x/php-graph-sdk-5.x/src/Facebook/FacebookApp.php
File: /home/judfadzm/public_html/healthtechseries.com/application/libraries/Facebook/php-graph-sdk-5.x/php-graph-sdk-5.x/src/Facebook/autoload.php
File: /home/judfadzm/public_html/healthtechseries.com/application/libraries/Facebook/php-graph-sdk-5.x/php-graph-sdk-5.x/src/Facebook/Facebook.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$facebook is deprecated
Filename: controllers/News.php
Line Number: 31
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$table is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$agent is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$news_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$home_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$facebook is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
Green River Whiskey Resurrects Its Legacy - and a Ghostly Visitor - in First Brand Advertising Campaign in 100+ Years
Once the most advertised whiskey in the world, Green River’s new “Raise Your Spirits” campaign spotlights its timeless spirit with a spectral ambassador
Green River Whiskey Resurrects Its Legacy - and a Ghostly Visitor - in First Brand Advertising Campaign in 100+ Years
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Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, unveiled its first modern brand advertising campaign in over 100 years celebrating its steadfast, enduring history with a tongue-in-cheek nod to the past. The national campaign will be rolled out across streaming TV, digital video, social and out-of-home. At the center of the “Raise Your Spirits” campaign is an uncanny spokesperson: G.R., the Ghost of Green River. This spectral ambassador leads the platform with a mission to bring simplicity to a complicated world, embodying the distillery's deep-rooted heritage and commitment to quality while appealing to modern bourbon enthusiasts with a dash of humor and a splash of the supernatural.
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Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, unveiled its first modern brand advertising campaign in over 100 years celebrating its steadfast, enduring history with a tongue-in-cheek nod to the past. The national campaign will be rolled out across streaming TV, digital video, social and out-of-home. At the center of the “Raise Your Spirits” campaign is an uncanny spokesperson: G.R., the Ghost of Green River. This spectral ambassador leads the platform with a mission to bring simplicity to a complicated world, embodying the distillery's deep-rooted heritage and commitment to quality while appealing to modern bourbon enthusiasts with a dash of humor and a splash of the supernatural. (Photo: Business Wire)
“Green River’s legacy is not just about our storied past, it's about the spirited persistence that drives us forward,” said Pete Marino, President of Bardstown Bourbon and Green River Distilling Co. “Our industry faces new obstacles and challenges, but we’re leaning into our strong brand and products and investing in accelerating Green River’s growth. The ‘Raise Your Spirits’ brand campaign will help us do that by bringing our distillery’s premium whiskey, timeless heritage, and of course, G.R. the Ghost of Green River, to a national audience.”
The new creative, conceived by Forsman & Bodenfors, launches through an integrated marketing campaign that will reach +10 million consumers nationwide including a paid partnership with Colin Cowherd, the popular sports host and digital personality behind “The Herd with Colin Cowherd,” and digital advertisements with Major League Baseball. The advertisements , will run in :30 and :15 spots. The targeted, high-impact thru-the-line rollout also includes point of sale for on- and off-premise and multi-platform social media, bringing Green River’s spirit to a broad audience across channels.
The brand’s first advertising campaign in more than 100 years is centered around the charismatic ghost G.R. who brings a century’s worth of whiskey wisdom to today’s Green River employees, championing simplicity in an overcomplicated world. G.R.'s presence in the campaign is more than just a gimmick; it's a clever nod to the distillery's legacy as the “everything-you-need, nothing-you-don’t bourbon.” As a ghost who has lived through so much of whiskey’s history, G.R. brings a wealth of knowledge and opinions to the table. His commitment to the craft and his playful demeanor keeps Green River employees on their toes, even eliciting the occasional eye roll, making him the perfect guide for both bourbon novices and connoisseurs alike.
With a rich history dating back to 1885, Green River Whiskey has overcome prohibition and natural disasters, was once the most advertised whiskey in the world, won Best of Show at the 1900 Paris World’s Fair Exposition and named the official (medicinal) whiskey of the U.S. Marine Hospital for 18 years due to its exceptional quality. Revived in 2022, Green River is now a part of Bardstown Bourbon Company, and is rapidly expanding, poised for distribution in 45 states this year with a range of expressions offering quality and value straight from the Kentucky Bourbon TrailTM .
About Green River Distilling Co.
Green River Distilling Co. is a celebration of classic Kentucky – honoring the past while staying firmly planted in the present. The 10th oldest licensed distillery in Kentucky (DSP-KY-10), Green River is known as "the Whiskey Without Regrets," and enjoys a long, rich history dating back to 1885. Reintroduced in 2022, Green River Distilling Co. is proud to call Owensboro, Kentucky home, and serves as the westernmost outpost of the Kentucky Bourbon TrailTM . Authentic and approachable, Green River offers a growing portfolio of whiskeys crafted from historic mashbills. Blended to create a smooth and welcoming taste profile, Green River Distilling Co. is a true testament to simplicity and quality going hand-in-hand. Green River is part of Bardstown Bourbon Co, a top 10 distiller in the U.S. For more information, visit greenriverwhiskey.com .
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