A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$table is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 132
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 292
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 166
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 235
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 315
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_files_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_files_driver.php
Line Number: 356
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$agent is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$news_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$home_model is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Facebook\FacebookApp implements the Serializable interface, which is deprecated. Implement __serialize() and __unserialize() instead (or in addition, if support for old PHP versions is necessary)
Filename: Facebook/FacebookApp.php
Line Number: 29
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/libraries/Facebook/php-graph-sdk-5.x/php-graph-sdk-5.x/src/Facebook/FacebookApp.php
File: /home/judfadzm/public_html/healthtechseries.com/application/libraries/Facebook/php-graph-sdk-5.x/php-graph-sdk-5.x/src/Facebook/autoload.php
File: /home/judfadzm/public_html/healthtechseries.com/application/libraries/Facebook/php-graph-sdk-5.x/php-graph-sdk-5.x/src/Facebook/Facebook.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property News::$facebook is deprecated
Filename: controllers/News.php
Line Number: 31
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$table is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$agent is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$news_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$home_model is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$facebook is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/application/controllers/News.php
File: /home/judfadzm/public_html/healthtechseries.com/index.php
IBM Study: Sports Fans Want Streamlined Digital Experiences as Platform Choices Expand
AI use among surveyed sports fans increased in 2026, with accuracy driving fan trust Nearly half of respondents would download a single, consolidated sports app -- but only about 3 in 10 would pay for one Managing multiple subscriptions has become a source of frustration for surveyed sports fans ARMONK, N.Y. , Aug. 24, 2026 /PRNewswire/ -- New research commissioned by IBM (NYSE: IBM ) reveals the digital expectations of surveyed sports fans are rising as they navigate more platforms, subscriptions and technology.
According to the latest IBM Sports Intelligence Report
AI usage gains momentum, as accuracy shapes the AI-powered sports experience AI use among all respondents increased from 52% to 69% year over year, while 59% say they trust AI-generated sports content -- down from 63% last year. As AI becomes more widely utilized, the data suggest that familiarity may be a factor in driving trust: surveyed fans who already use AI trust AI-generated sports content nearly three times more than those who do not (74% vs. 27%). According to the research, accuracy matters more to fans than speed: 44% of respondents prioritize highly accurate sports information compared with 23% who prioritize speed, while accuracy is the top driver of trust in AI-powered insights, cited by 45%.
Sports apps emerge as a central hub for fandom Nearly three-quarters (72%) of surveyed fans report using sports apps. A similar share (74%) say they trust sports apps and digital platforms to provide accurate and reliable information, second only to traditional broadcasters at 79%. Many are also seeking a more consolidated experience. While 47% of respondents say they would be likely to download and use a centralized sports app, only 29% are willing to subscribe and pay for one. Premium live viewing and having all content in one place are top potential drivers of paid sports app subscriptions at 61% each, followed closely by exclusive content and an ad-free experience, both at 58%.
Among surveyed sports app users, 40% cite having information in one place as the leading motivator for using sports apps, while 35% use them for real-time updates when unable to watch or listen to an event. In addition, 30% of these respondents say they use live statistics and analytics more than they did one to two years ago, making it the fastest-growing app feature measured. Apps also extend beyond information and engagement to transactions. In the past year, 33% of surveyed users bought tickets, 30% ordered food or beverages at a live event, and 29% purchased merchandise through a sports app.
"Sports fans want reliable, connected digital experiences that bring everything together in one place so they don't need to toggle back and forth between multiple apps," said Kameryn Stanhouse, Vice President, Sports and Entertainment Partnerships, IBM . "As fans' digital expectations keep growing, the organizations that earn their trust will be the ones that combine accuracy with streamlined experiences that put the power in fans' hands."
Other key findings:
More platform choices add complexity for fans : 39% of surveyed fans report frustration with managing multiple subscriptions to watch sporting events they care about, rising to 46% among Gen Z respondents.Fans expect their viewing habits to evolve : 75% of respondents believe their sports viewing habits will change in the next two to three years, including 89% of Gen Z and 84% of Millennial fans. More than one-third (36%) of all surveyed fans expect to watch more live broadcast or streaming events.Sports creators influence fans well beyond the game: Nearly half (49%) of surveyed fans follow sports creators, increasing to about 6 in 10 among Gen Z and Millennial fans. Their reach extends past sports, with 70% of surveyed followers confirming creators shape their opinions or awareness in areas such as fashion, music or technology, including 22% who say creators influence multiple aspects of their lifestyle.To view the full study, visit: https://newsroom.ibm.com/image/IBM+Sports+Intelligence+Report+August+2026.pdf
*Study Methodology This survey was commissioned by IBM and conducted by Morning Consult in June 2026 among a total sample of 20,589 sports fans ages 18 and older in the US, Canada, the UK, France, Germany, Italy, Spain, India, the UAE, Saudi Arabia, Mexico and Brazil. The interviews for each country were conducted online, and the data is unweighted, with ~2,000 responses per market in the US, Canada, the UK, France, Germany, Italy, Spain, and India and ~1,000 responses per market in the UAE, Saudi Arabia, Mexico and Brazil.
To qualify for this survey, respondents must be at least an average sports fan and follow one or more of the following sports: soccer, cricket, tennis, basketball, baseball, rugby, golf, American football, F1 racing, track and field, swimming, and the Olympics.
About IBM IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
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